Kent, Raymond A. <br/><br/>
Marketing research  measurement, method and application /  [Book] : 
Raymond A. Kent. 
 - London ;  New York :  International Thomson Business,  1999. 
 - xiv, 334 p. :  ill. ;  25 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>1861521553 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Great Britain.
<br/><br/><label>Dewey Class. No.: </label>658.83