Parry, Mark E.  1957- <br/><br/>
Strategic marketing management  a means-end approach /  [Book] : 
Mark E. Parry. 
 - New York ;  London :  McGraw-Hill,  c2002. 
 - ix, 275 p. :  ill. ;  24 cm. 
 - McGraw-Hill executive MBA series .
<br/><br/> Index includes 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0071372229 : 
<br/><br/><label>Nat. Bib. No.: </label>GBA214150  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8