Parente, Donald. <br/><br/>
Advertising campaign strategy  a guide to marketing communication plans /  [Book] : 
Donald Parente. 
 - 2nd ed. 
 - Fort Worth :  Dryden Press,  c2000. 
 - xxi, 371 p. :  ill. ;  24 cm. 
 - The Dryden Press series in marketing .
<br/><br/> All. 
<br/><br/><label>ISBN: </label>003021114X 
<br/><br/><label>LCCN: </label>99074298 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.113