Moeller, Leslie H.,  1961- <br/><br/>
The four pillars of profit-driven marketing  how to maximize creativity, accountability, and ROI /  [Book] : 
Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. 
 - New York :  McGraw-Hill,  c2009. 
 - vii, 232 p. :  ill. ;  24 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0071615059 (alk. paper) 9780071615051 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Communication in marketing.<br/>Rate of return.<br/>Profit.
<br/><br/><label>Dewey Class. No.: </label>658.8