Marketing principles and best practices  [Book] / 
K. Douglass Hoffman ... [et al.]. 
 - 3rd ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2006. 
 - xlii, 598 p. :  ill. ;  28 cm. 
 - Advantage series .
 - Advantage series .
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780324305722 (pbk.) 0324305729 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--management.
<br/><br/><label>Dewey Class. No.: </label>658.8