Lautenslager, Al. Entrepreneur magazine's ultimate guide to direct marketing how to deliver the right message to the right target for the best result / [Book] : Al Lautenslager. - Irvine, CA : Entrepreneur Press, 2005. - xiv, 262 p. : ill. : ; 25 cm. All. ISBN: 1932531718 (alk. paper) Subjects--Topical Terms: Direct marketing. Dewey Class. No.: 658.8 72