Cooper, Scott W. Tips and traps for marketing your business [Book] / Scott Cooper, Fritz Grutzner, Birk Cooper. - New York : McGraw-Hill, c2008. - vii, 213 p. : ill. ; 24 cm. - Tips & traps . All. ISBN: 9780071494892 (alk. paper) 0071494898 (alk. paper) Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8