Foley, John,  1955- <br/><br/>
Balanced brand  how to balance the stakeholder forces that can make or break your business /  [Book] : 
John Foley with Julie Kendrick. 
 - 1st ed. 
 - San Francisco, CA :  Jossey-Bass,  c2006. 
 - xv, 187 p. :  ill. ;  24 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780787983093 0787983098 (cloth) 
<br/><br/><label>Nat. Bib. No.: </label>GBA606187  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013360114  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Corporate image.<br/>Relationship marketing.<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.8 27