Visocky O'Grady, Jennifer. <br/><br/>
A Designer's research manual  succeed in design by knowing your clients and what they really need /  [Book] : 
Jenn + Ken Visocky O'Grady. 
 - [1st paperback ed.]. 
 - Beverly, MA :  Rockport Pub,  2009, c2006. 
 - 192 p. :  ill. (chiefly col.) ;  26 cm. 
 - Design field guides .
 - Design field guides. .
 - Design field guides. .
<br/><br/>Includes bibliographical references (p. 191) and index. 
<br/><br/> Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. 
<br/><br/><label>ISBN: </label>9781592532575 1592532578 1592535577 (pbk.) 9781592535576 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commercial art--Marketing.--United States<br/>Graphic arts--Marketing.--United States
<br/><br/><label>Dewey Class. No.: </label>741.6068 8