International marketing [Book] /
Philip R. Cateora, John L. Graham.
- 11th ed.
- New York : Irwin McGraw-Hill, c2002.
- xxv, 694 p. : ill. ; 29 cm.
- The McGraw-Hill/Irwin series in marketing. .
original ISBN is 0071123121. this reprint posses no ISBN.
All.
Export marketing. International business enterprises.