Tapp, Alan. <br/><br/>
Principles of direct and database marketing  [Book] / 
Alan Tapp. 
 - 2nd ed. 
 - Harlow, England ;  New York :  Financial Times Prentice Hall,  2001. 
 - xv, 435 p. :  ill. ;  25 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0273646818 
<br/><br/><label>Nat. Bib. No.: </label>GBA0-V3994 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84