Perreault, William D. <br/><br/>
Basic marketing  a global-managerial approach/ /  [Book] : 
William D. Perreault, Jr., E. Jerome McCarthy. 
 - 13th ed. 
 - Boston :  Irwin/McGraw-Hill,  c1999. 
 - xxiv, 791, 31 p. :  ill. ;  29 cm. +  1 computer laser optical disc (4 3/4 in.). 
 - Irwin/McGraw-Hill series in marketing. .
<br/><br/> Include index. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>007228840X 0072281480 (CD-ROM) 0071158332 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8