When marketing becomes a minefield  [Book] 

 - Boston :  Harvard Business School Press,  c2004. 
 - 187 p. ;  21 cm. 
 - Management dilemmas .
<br/><br/> "What will you do?"--Cover.  "Case studies from the pages of Harvard business review"--Cover. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>1591395054 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Problems, exercises, etc.
<br/><br/><label>Dewey Class. No.: </label>658.8