Swift, Ronald S. Accelerating customer relationships using CRM and relationship technologies / [Book] : Ronald S. Swift. - Upper Saddle River, NJ : Prentice Hall PTR, c2001. - xxi, 480 p. : ill. ; 25 cm. All. ISBN: 0130889849 Subjects--Topical Terms: Customer relations.--Management. Dewey Class. No.: 658.812