Mudie, Peter. <br/><br/>
Marketing  an analytical perspective /  [Book] : 
Peter Mudie. 
 - London ;  New York :  Prentice Hall,  1997. 
 - xii, 368 p. :  ill. ;  24 cm. 
<br/><br/> Index includes. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0133577570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8