Velayudhan, Sanal Kumar,  1955- <br/><br/>
Rural marketing  targeting the non-urban consumer /  [Book] : 
Sanal Kumar Velayudhan. 
 - New Delhi ;  Thousand Oaks, Calif. :  Response Books,  2002. 
 - 196 p. :  ill. ;  23 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>8178290510 (India : PB) 8178290502 (India : HB) 0761995668 (pbk.) 076199565X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--India.<br/>Consumer behavior--India.<br/>India--Rural conditions.
<br/><br/><label>Dewey Class. No.: </label>658.8 7 00954091