Ahmed, Pervaiz K. <br/><br/>
Internal marketing  tools and concepts for customer-focused management /  [Book] : 
Pervaiz K. Ahmed and Mohammed Rafiq. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  2002. 
 - x, 299 p. :  ill. ;  24 cm. 
<br/><br/> Published in association with The Chartered Institute of Marketing. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0750648384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.<br/>Organizational effectiveness.<br/>Organizational effectiveness--Case studies.<br/>Relationship marketing.<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.848