Parmerlee, David. <br/><br/>
Auditing markets, products, and marketing plans  [Book] / 
David Parmerlee. 
 - Lincolnwood, Ill. ;  [Great Britain] :  NTC Business Books,  c2000. 
 - xii, 193 p. :  ill. ;  28 cm. 
 - AMA marketing toolbox .
<br/><br/> At head of title: American Marketing Association. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0658001337 (pbk.) : 
<br/><br/><label>Nat. Bib. No.: </label>GBA205097  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing audits.
<br/><br/><label>Dewey Class. No.: </label>658.802