Dominick, Joseph R. <br/><br/>
The dynamics of mass communication  [Book] / 
Joseph R. Dominick. 
 - 6th ed. 
 - Boston :  McGraw Hill,  c1999. 
 - xxiii, 568 p. :  ill. (some col.) ;  26 cm. 
 - McGraw-Hill series in mass communication .
<br/><br/> All. 
<br/><br/><label>ISBN: </label>007290478x (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23