Crawford, C. Merle 1924- New products management [Book] / C. Merle Crawford. - 5th ed. - Boston : Irwin McGraw Hill, c1997. - xxix, 508 p. : ill. ; 25 cm. - The Irwin series in marketing . All. ISBN: 0256187789 Subjects--Topical Terms: New products--Management.New product development--management. Dewey Class. No.: 658.575