Peter, J. Paul. <br/><br/>
Understanding consumer behavior  [Book] / 
J. Paul Peter, Jerry C. Olson. 
 - Burr Ridge, Ill. :  Irwin,  1994. 
 - xv, 485 p. :  col. ill. ;  26 cm. 
 - The Irwin series in marketing. .
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0256122784 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Case studies.--United States
<br/><br/><label>Dewey Class. No.: </label>658.8 342