Essentials of marketing  [Book] / 
Jane Summers ... [et al.]. 
 - 2nd ed. 
 - South Melbourne :  Thomson,  c2005. 
 - xviii, 541 p.  :  col. ill.  ;  28 cm. . 
<br/><br/> Includes bibliographical references and index. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0170122670 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Textbooks.
<br/><br/><label>Dewey Class. No.: </label>658.8