Peter, J. Paul. <br/><br/>
A preface to marketing management  [Book] / 
J. Paul Peter, James H. Donnelly. 
 - 10th ed. 
 - Boston, Mass. ;  London :  McGraw-Hill,  c2006. 
 - xiv, 254 p. :  col. ill. ;  26 cm. 
<br/><br/> Name and subject indexes included. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9780071116350 (UK : pbk.) : 0071116354 (UK : pbk.) : 007296216X (U.S. : pbk.) : 9780072962161 
<br/><br/><label>Nat. Bib. No.: </label>GBA648735  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8