McDaniel, Carl D. <br/><br/>
Contemporary marketing research  [Book] / 
Carl McDaniel, Roger Gates. 
 - 2nd ed. 
 - Minneapolis/St. Paul :  West Pub.,  c1993. 
 - xxxiv, 757, [66] p. :  col. ill. ;  26 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0314010262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Market research procedure--management.
<br/><br/><label>Dewey Class. No.: </label>658.83