McDaniel, Carl D. Marketing research the impact of the Internet / [Book] : Carl McDaniel, Jr., Roger Gates. - 5th ed. - New York : Wiley, c2002. - 1 v. (various pagings) : col. ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.). Rev. ed. of: Contemporary marketing research. 4th. c1999. All. ISBN: 047000357X 032412581X (disc) Subjects--Topical Terms: Marketing research. Dewey Class. No.: 658.8 3