Burns, Brian G. Selling in a new market space getting customers to buy your innovative and disruptive products / [Book] : Brian G. Burns and Tom U. Snyder. - New York : McGraw-Hill, c2010. - vi, 232 p. : ill. ; 24 cm. All. ISBN: 0071636102 (alk. paper) 9780071636100 (alk. paper) Nat. Bib. No.: GBA998888 bnb Nat. Bib. Agency Control No.: 015390663 Uk Subjects--Topical Terms: Selling.New products.Technological innovations. Dewey Class. No.: 658.85