Pride, William M. <br/><br/>
Marketing  concepts and strategies /  [Book] : 
William M. Pride, O. c. Ferrell. 
 - 12th ed. 
 - New Delhi :  Biztantra,  2009. 
 - xxxvi, (various Paging) ;  28 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>9788177225204 8177225200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--management.
<br/><br/><label>Dewey Class. No.: </label>658.8