Advertising, promotion, and new media  [Book] / 
edited by Marla R. Stafford and Ronald J. Faber. 
 - Eastern economy ed. 
 - New Delhi :  Prentice-Hall of India,  2005. 
 - xii, 380 p. ;  23 cm. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>812032739X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.<br/>Advertising.<br/>Interactive multimedia.<br/>Interactive marketing.