Haig, Matt. <br/><br/>
Brand failures :  the truth about the 100 biggest branding mistakes of all time / 
Matt Haig. 
 - India :  Kogan Page,  2006. 
 - xii, 260 p. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0749439270 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand loyalty.<br/>Brand choice.
<br/><br/><label>Dewey Class. No.: </label>658.8