Perreault, William D. <br/><br/>
Basic marketing  a marketing strategy planning approach /  [Book] : 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. 
 - 16th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2008. 
 - 1 v. (in various pagings) :  col. ill. ;  29 cm. +  1 CD-ROM (4 3/4 in.). 
<br/><br/> "The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition." 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>007352980X (alk. paper) 9780073529806 (alk. paper) 9780073324043 (set) 0073324043 (set) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8