Media management  leveraging content for profitable growth /  [Book] : 
Andrej Vizjak, Max Ringlstetter (editors). 
 - Berlin ;  New York :  Springer,  c2003. 
 - viii, 184 p. :  ill. ;  24 cm. 
<br/><br/> "With 41 figures." 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>3540440054 (acid-free paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.<br/>Mass media--Economic aspects.
<br/><br/><label>Dewey Class. No.: </label>302.23 068