Advertising excellence  [Book] / 
Courtland L. Bově ... [et al.]. 
 - New York :  McGraw-Hill,  c1995. 
 - 1 v. (various pagings) ; :  ill. (some col.) ;  29 cm. 
 - McGraw-Hill series in marketing. .
<br/><br/> All. 
<br/><br/><label>ISBN: </label>007006847X (alk. paper) 0071138528 (International ed.) 
<br/><br/><label>Nat. Bib. No.: </label>GB96-30705 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1