Basic marketing  a global-managerial approach /  [Book] : 
Stanley J. Shapiro ... [et al.]. 
 - 10th Canadian ed. 
 - Toronto :  McGraw-Hill Ryerson,  c2002. 
 - xix, 807 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/> E. Jerome McCarthy listed first on 1st-7th Canadian eds.; 8th-9th eds. by Stanley J. Shapiro, William D. Perreault, E. Jerome McCarthy. 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>0070887292 : 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>20019307624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Gestion.
<br/><br/><label>Dewey Class. No.: </label>658.8