Lee, Monle. <br/><br/>
Principles of advertising  a global perspective /  [Book] : 
Monle Lee, Carla Johnson. 
 - New York :  Haworth Press,  c1999. 
 - xvii, 355 p. :  ill. ;  23 cm. 
<br/><br/> this is an indian reprint and original ISBN is 0789006154 (alk. paper) 
<br/><br/> All. 
<br/><br/><label>ISBN: </label>8176494003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1