Marketing communications : [Book] contexts, contents and strategies / Chris Fill.

By:

Fill, Chris

Material type: Text

TextPublication details: London : Prentice Hall Europe, 1999.Edition: Second editionDescription: xxiii, 656 pages, 8 pages of plates : illustrations (some colors) ; 25 cmISBN:

0130102296 (paperback)
9780130102294 (paperback)

Subject(s):

DDC classification:

658.802 21

Other classification:

658.802

Summary: There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm. Instructor's Manual with PowerPoint Slides (0-13-010220-2).

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad Second Floor	658.802 FIL-M (Browse shelf(Opens below))	Available		57309
Books	Junaid Zaidi Library, COMSATS University Islamabad Second Floor	333.82 HEL-B (Browse shelf(Opens below))	Available		57100

Total holds: 0

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Previous	658.802 CRA-S Strategic marketing	658.802 CRO-H Handbook of practical marketing sales forecasting techniques cycles, trends, and turning points /	658.802 DOO-S Strategic marketing decisions in global markets	658.802 FIL-M Marketing communications : contexts, contents and strategies /	658.802 HOL-M Marketing planning a global perspective /	658.802 KEN-U The ultimate marketing plan find your hook, communicate your message, mark your mark /	658.802 KEN-U The ultimate marketing plan find your hook, communicate your message, mark your mark /	Next

Previous ed.: 1995.

There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm. Instructor's Manual with PowerPoint Slides (0-13-010220-2).

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