Marketing research : [Book] an applied orientation / Naresh K. Malhotra

By:

Malhotra, Naresh K

Material type: Text

TextEdition: Fourth editionDescription: xxix, 782 unnumbered pages : illustrations ; 29 cm + 1 CD-ROM (4 3/4 in.)ISBN:

0130337161
9780130337160
0131011189
9780131011182
0131219782
9780131219786
0131217291 (paperback)
9780131217294

Subject(s):

DDC classification:

658.83 21

Other classification:

658.83

Summary: This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.83 MAL-M 26626 (Browse shelf(Opens below))	Checked out	03/02/2025	10001000026626

Total holds: 0

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Previous	658.83 KEN-M Marketing research measurement, method and application /	658.83 KEN-M Marketing research approaches, methods and applications in Europe /	658.83 MAL-M Marketing research an applied approach /	658.83 MAL-M 26626 Marketing research : an applied orientation /	658.83 MAR Marketing research	658.83 MAR MATLABÃÂÃÂ® programming for engineers /	658.83 MCD-C Contemporary marketing research	Next

This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material.

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