Principles of marketing / Book. Philip Kotler, Gary Armstrong with Marc Oliver Opresnik.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9789673498345 (paperback)
- 658.8
- 658.8
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | Books | 658.8 KOT-P 60893 (Browse shelf(Opens below)) | Available | 10001000060893 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | Books | 658.8 KOT-P 60892 (Browse shelf(Opens below)) | Available | 10001000060892 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | Books | 658.8 KOT-P 60894 (Browse shelf(Opens below)) | Checked out | 03/15/2024 | 10001000060894 | |
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | Books | 658.8 KOT-P 60895 (Browse shelf(Opens below)) | Available | 10001000060895 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | Books | 658.8 KOT-P 60896 (Browse shelf(Opens below)) | Available | 10001000060896 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | Books | 658.8 KOT-P 60897 (Browse shelf(Opens below)) | Available | 10001000060897 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | Books | 658.8 KOT-P 60898 (Browse shelf(Opens below)) | Available | 10001000060898 | ||
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Junaid Zaidi Library, COMSATS University Islamabad Reserve Section | Books | RES 658.8 KOT-P 60899 (Browse shelf(Opens below)) | Available | 10001000060899 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | Books | RES 658.8 KOT-P 60900 (Browse shelf(Opens below)) | Available | 10001000060900 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | Books | 658.8 KOT-P 60891 (Browse shelf(Opens below)) | Checked out | 05/24/2024 | 10001000060891 |
Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves, Shelving location: Reserve Section, Collection: Books Close shelf browser (Hides shelf browser)
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RES 621.381044 RAS-P 60890 Power electronics : devices, circuits and applications / | RES 621.38223 OPP-S 60919 Signals and systems / | RES 621.38223 OPP-S 60920 Signals and systems / | RES 658.8 KOT-P 60899 Principles of marketing / |
Indian Subcontinent Adaptation, Copyright ♭ 2021 Pearson India Education Services Pvt. Ltd.
For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
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