Management information systems Book : managing the digital firm / Kenneth C. Laudon, New York University, Jane P. Laudon, Azimuth Information Systems. adapted by Sahil Raj

By:

Laudon, Kenneth C, 1944- [author.]

Contributor(s):

Laudon, Jane P. (Jane Price) [author.]

Material type: Text

TextEdition: Fifteenth EditionDescription: xxxi, 659 pages 29 cmISBN:

9789352865475 (paperback)
9780134639710

Subject(s):

Management information systems

DDC classification:

658.4038011 23

Other classification:

658.4038011

Summary: Management Information Systems: Managing the Digital Firm 15/e is an in-depth look at how the business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving competitive advantage. Whether it is in accounting, finance, management, operations management, marketing or information systems, the knowledge and information that this book contains will be valuable throughout the business career. Features: This edition features all new opening, closing and Interactive Session cases. The text, figures, tables and cases have been updated through September 2016 with intensive research. ʺ In-depth coverage of big data analytics, analysing Internet of Things (IoT) data streams, Hadoop, in-memory computing, non-relational databases and analytic platforms. ʺ New e-commerce content describing how social tools, mobile technology and location-based services are transforming marketing and advertising. ʺ Some of the new cases added are ETMs re-routing KRSTC, Collaboration for improved services at eClerx, NTT Datacentre, RFID enabled weighbridge automation, Zomato scripting success with e-commerce, PayTM cashing on Demonetisation and KMS empowering Capella.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.4038011 LAU-M 62830 (Browse shelf(Opens below))	Available		10001000062830

Total holds: 0

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Includes glossary and index

Management Information Systems: Managing the Digital Firm 15/e is an in-depth look at how the business firms use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving competitive advantage. Whether it is in accounting, finance, management, operations management, marketing or information systems, the knowledge and information that this book contains will be valuable throughout the business career. Features: This edition features all new opening, closing and Interactive Session cases. The text, figures, tables and cases have been updated through September 2016 with intensive research. ʺ In-depth coverage of big data analytics, analysing Internet of Things (IoT) data streams, Hadoop, in-memory computing, non-relational databases and analytic platforms. ʺ New e-commerce content describing how social tools, mobile technology and location-based services are transforming marketing and advertising. ʺ Some of the new cases added are ETMs re-routing KRSTC, Collaboration for improved services at eClerx, NTT Datacentre, RFID enabled weighbridge automation, Zomato scripting success with e-commerce, PayTM cashing on Demonetisation and KMS empowering Capella.

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