Ongoing crisis communication Book : planning, managing, and responding / W. Timothy Coombs, University of Central Florida.
Material type: TextEdition: Fourth editionDescription: xiii 239 pages : 24 cmISBN:- 9781452261362 (alk. paper)
- 658.4 056 23
- 658.4 056
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.4 056 COO-O 62795 (Browse shelf(Opens below)) | Available | 10001000062795 | ||
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.5 MUR-C 62804 (Browse shelf(Opens below)) | Available | 10001000062804 |
Crises occur every day: an airplane crashes into a mountain; a corporation lays off thousands of workers; an oil spill threatens an ecosystem. Such crises can be devastating for individuals, organizations, the organizations' stakeholders, and even entire industries. Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multidisciplinary approach to the entire crisis communicaiton process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (precrisis, crisis, and postcrisis), explains how crisis management can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats while drawing from recent works in management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.
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