Consumer behaviour : [Book] buying, having, and being / Michael R. Solomon
Material type: TextEdition: Eleventh editionDescription: xxii, 582 pages : illustrations ; 26 cmISBN:- 9789332557468 (paperback)
- 9780133958096 (bound)
- 658.8342 23
- 658.8342
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8342 SOL-C (Browse shelf(Opens below)) | Available | 56343 | ||
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8342 SOL-C (Browse shelf(Opens below)) | Available | 10001000060052 |
Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves, Shelving location: 2nd Floor Close shelf browser (Hides shelf browser)
658.8342 SMI-C 61841 Consumer behaviour and analytics / | 658.8342 SOL-C Consumer behavior buying, having, and being / | 658.8342 SOL-C Consumer behaviour : buying, having, and being / | 658.8342 SOL-C Consumer behaviour : buying, having, and being / | 658.8342 SOL-C Consumer behavior buying, having, and being / | 658.8342 SOL-C Consumer behavior buying, having, and being / | 658.8342 SOL-C Consumer behavior buying, having, and being / |
Includes index.
The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors. Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.
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