Consumer behaviour : [Book] buying, having, and being / Michael R. Solomon

By:

Solomon, Michael R [author.]

Material type: Text

TextEdition: Eleventh editionDescription: xxii, 582 pages : illustrations ; 26 cmISBN:

9789332557468 (paperback)
9780133958096 (bound)

Subject(s):

Consumer behavior -- Textbooks

DDC classification:

658.8342 23

Other classification:

658.8342

Summary: The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors. Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8342 SOL-C (Browse shelf(Opens below))	Available		56343
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8342 SOL-C (Browse shelf(Opens below))	Available		10001000060052

Total holds: 0

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Previous	658.8342 SCH-C 60648 Consumer behavior /	658.8342 SMI-C 61841 Consumer behaviour and analytics /	658.8342 SOL-C Consumer behavior buying, having, and being /	658.8342 SOL-C Consumer behaviour : buying, having, and being /	658.8342 SOL-C Consumer behaviour : buying, having, and being /	658.8342 SOL-C Consumer behavior buying, having, and being /	658.8342 SOL-C Consumer behavior buying, having, and being /	Next

Includes index.

The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors. Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.

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