Consumer behavior [Book] buying, having, and being / Michael R. Solomon.
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TextPublication details: Harlow, England : 01 Pearson Education Limited, All 2015.Edition: Eleventh edition / Global editionDescription: 604 pages : illustrations, some chiefly colors ; 26 cmISBN: - 1292017414 (paperback)
- 9781292017419 (paperback)
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- 658.8342
- 658.8342
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8342 SOL-C (Browse shelf(Opens below)) | Available | 10001000060335 | ||
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| 658.8342 SCH-C 60647 Consumer behavior / | 658.8342 SCH-C 60648 Consumer behavior / | 658.8342 SMI-C 61841 Consumer behaviour and analytics / | 658.8342 SOL-C Consumer behavior buying, having, and being / | 658.8342 SOL-C Consumer behaviour : buying, having, and being / | 658.8342 SOL-C Consumer behaviour : buying, having, and being / | 658.8342 SOL-C Consumer behavior buying, having, and being / |
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
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