Global marketing management / [Book] Warren J. Keegan.

By:

Keegan, Warren J

Material type: Text

TextSeries: Prentice Hall series in marketingPublication details: Upper Saddle River, N.J. : Prentice Hall, c1999.Edition: Sixth editionDescription: xiv, 639 pages : illustrations, maps ; 26 cmISBN:

9780139030239 (hardback)
9780139030239 (hardback)
0139030239 (hardback)

Subject(s):

DDC classification:

658.848 21

Other classification:

658.848

Summary: For graduate courses in International and Global Marketing.The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.848 KEE-G (Browse shelf(Opens below))	Available		57276
Books	Junaid Zaidi Library, COMSATS University Islamabad Ground Floor	621.381 HUA-M 61253 (Browse shelf(Opens below))	Available		10001000061253

Total holds: 0

Browsing Junaid Zaidi Library, COMSATS University Islamabad shelves, Shelving location: Ground Floor Close shelf browser (Hides shelf browser)

Previous								Next
Previous	621.381 HSU-M MEMS and microsystems design, manufacture, and nanoscale engineering /	621.381 HSU-M MEMS & microsystems design and manufacture /	621.381 HSU-M MEMS & microsystems design and manufacture /	621.381 HUA-M 61253 Global marketing management /	621.381 HUA-M 61254 Process-based software project management	621.381 IRE-S Surfaces, interfaces, and thin films for microelectronics /	621.381 JAI-D Digital electronics and microprocessors problems and solutions /	Next

For graduate courses in International and Global Marketing.The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

All.

There are no comments on this title.

to post a comment.