Consumer behavior / Book. Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar.
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- 9789673498420 (paperback)
- Consumer behavior
- Motivation research (Marketing)
- Management science
- Marketing
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- Fungal spores -- Pollen grains -- Allergies
- Thin films
- Material Science and Engineering
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- Project Management--
- Project manager sof competences -- Project sustainability
- Innovation -- Software industry
- 658.8342 23
- 658.8342
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8342 SCH-C 60642 (Browse shelf(Opens below)) | Available | 10001000060642 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8342 SCH-C 60646 (Browse shelf(Opens below)) | Available | 10001000060646 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8342 SCH-C 60647 (Browse shelf(Opens below)) | Available | 10001000060647 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8342 SCH-C 60648 (Browse shelf(Opens below)) | Available | 10001000060648 | ||
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Junaid Zaidi Library, COMSATS University Islamabad Reserve Section | RES 658.8342 SCH-C 60649 (Browse shelf(Opens below)) | Available | 10001000060649 | ||
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Junaid Zaidi Library, COMSATS University Islamabad Reserve Section | RES 658.8342 SCH-C 60650 (Browse shelf(Opens below)) | Available | 10001000060650 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8342 SCH-C 60643 (Browse shelf(Opens below)) | Available | 10001000060643 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8342 SCH-C 60644 (Browse shelf(Opens below)) | Available | 10001000060644 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8342 SCH-C 60645 (Browse shelf(Opens below)) | Available | 10001000060645 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8342 SCH-C 60641 (Browse shelf(Opens below)) | Available | 10001000060641 |
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658.8342 SCH-C 60645 Consumer behavior / | 658.8342 SCH-C 60646 Consumer behavior / | 658.8342 SCH-C 60647 Consumer behavior / | 658.8342 SCH-C 60648 Consumer behavior / | 658.8342 SMI-C 61841 Consumer behaviour and analytics / | 658.8342 SOL-C Consumer behavior buying, having, and being / | 658.8342 SOL-C Consumer behaviour : buying, having, and being / |
Indian Subcontinent Adaptation, Copyright ♭ 2019 Pearson India Education Services Pvt. Ltd.
Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.
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