International business / [Book] Betty Jane Punnett, David A. Ricks.

By:

Punnett, Betty Jane

Contributor(s):

Ricks, David A

Material type: Text

TextSeries: The Kent series in managementPublication details: Boston : PWS-Kent Pub. Co., c1992.Edition: International Student editionDescription: xxii, 534 pages : color illustrations, color maps ; 26 cmISBN:

0534922473 (hardback)
9780534922474 (hardback)

Subject(s):

DDC classification:

658.18 20

Other classification:

658.18

Summary: This book takes a managerial approach to multinational companies and looks at social, political and business cultures around the world. The discussions are oriented toward business, rather than towards economics or theory. The text includes examples of "business blunders" that illustrate what to avoid when competing internationally. A four colour acetate map insert shows readers the interrelationship of the world's countries and their economic status.Summary: "This revelatory and dramatic history of disinformation traces the rise of secret organized deception operations from the interwar period to contemporary internet troll farms"-- Provided by publisher

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.18 PUN-I (Browse shelf(Opens below))	Available		57296

Total holds: 0

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This book takes a managerial approach to multinational companies and looks at social, political and business cultures around the world. The discussions are oriented toward business, rather than towards economics or theory. The text includes examples of "business blunders" that illustrate what to avoid when competing internationally. A four colour acetate map insert shows readers the interrelationship of the world's countries and their economic status.

All.

"This revelatory and dramatic history of disinformation traces the rise of secret organized deception operations from the interwar period to contemporary internet troll farms"-- Provided by publisher

All.

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