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Entrepreneurship Book : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland.

By: Contributor(s): Material type: TextTextEdition: Sixth edition; Global editionDescription: 618 pages : illustrations (colour) 27 cmISBN:
  • 9781292402826 (paperback)
Subject(s): DDC classification:
  • 658.11 23
Other classification:
  • 658.11
Summary: This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. DIGITAL UPDATE available for Spring 2021 classes For courses in entrepreneurship. Learn about the entrepreneurial process through real-world examples Entrepreneurship: Successfully Launching New Ventures exploresthe allure of entrepreneurship, teaching students how to successfully launchand grow their own business. Using real business profiles of inspiring youngentrepreneurs, the text engages students through relevant examples they caneasily relate to. The 6th Edition examines entrepreneurshipthrough an easy, four-step process that clearly outlines both the excitementand difficulty of launching a new company. Careful to identify failures as wellas successes, the text is a guide to starting a new business. MyLabʼ Entrepreneurship is notincluded. Students, if MyLab Entrepreneurship is arecommended/mandatory component of the course, please ask your instructor forthe correct ISBN. MyLab Entrepreneurship should only be purchased when requiredby an instructor. Instructors, contact your Pearson representative for more information
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Originally published: 2019.

Includes index.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. DIGITAL UPDATE available for Spring 2021 classes For courses in entrepreneurship. Learn about the entrepreneurial process through real-world examples Entrepreneurship: Successfully Launching New Ventures exploresthe allure of entrepreneurship, teaching students how to successfully launchand grow their own business. Using real business profiles of inspiring youngentrepreneurs, the text engages students through relevant examples they caneasily relate to. The 6th Edition examines entrepreneurshipthrough an easy, four-step process that clearly outlines both the excitementand difficulty of launching a new company. Careful to identify failures as wellas successes, the text is a guide to starting a new business. MyLabʼ Entrepreneurship is notincluded. Students, if MyLab Entrepreneurship is arecommended/mandatory component of the course, please ask your instructor forthe correct ISBN. MyLab Entrepreneurship should only be purchased when requiredby an instructor. Instructors, contact your Pearson representative for more information

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