Services marketing [Book] : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By:

Lovelock, Christopher H

Contributor(s):

Material type: Text

TextPublication details: Delhi: : Pearson Educatin (Singapore), 2004.Edition: 5th edDescription: xx, 652 p. : ill. ; 29 cmISBN:

8129704536 (paperback)
9788129704535 (paperback)

Subject(s):

DDC classification:

658.8 22

Other classification:

658.8

Summary: For graduate-level/MBA courses in Services Marketing. Significantly revised, restructured, and updated to reflect the challenges facing today's service managers, this text/reader/casebook combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition also features, eight current readings from leading thinkers in the field, and 15 compelling classroom-tested cases.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad Ground Floor	696 MCM-E (Browse shelf(Opens below))	Available		58777
Books	Junaid Zaidi Library, COMSATS University Islamabad Ground Floor	284.2492 EGL-N (Browse shelf(Opens below))	Available		58793

Total holds: 0

Include index.

For graduate-level/MBA courses in Services Marketing. Significantly revised, restructured, and updated to reflect the challenges facing today's service managers, this text/reader/casebook combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition also features, eight current readings from leading thinkers in the field, and 15 compelling classroom-tested cases.

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