Social marketing and social change : [Book] : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre.

By:

Lefebvre, R. Craig, 1959-

Contributor(s):

Yamashita, Megumi [author.]

Material type: Text

TextPublication details: San Francisco, CA : Jossey-Bass ;, c2013.Edition: First editionDescription: xxiii, 564 pages : illustrations ; 23 cmISBN:

9780470936849 (paperback)
9781118221501 (ebk.)
9781118235249 (ebk.)
9781118259962 (ebk.)

Subject(s):

DDC classification:

362.10688 23

Other classification:

362.10688

Summary: "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad Ground Floor	362.10688 LEF-S (Browse shelf(Opens below))	Available		54987

Total holds: 0

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"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.

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