Introduction to graphic design methodologies and processes [Book] : understanding theory and application / John Bowers.
Material type: TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2011.Description: xix, 121 p. : ill. ; 24 cmISBN:- 0470504358 (pbk.)
- 9780470504352 (pbk.)
- 741.6 22
- 741.6
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A concise, visually based introduction to graphic design methodologies. Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference.
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