Concepts in strategic management and business policy [Book] globalization, innovation, and sustainability / Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford.

By:

Wheelen, Thomas L [author.]

Contributor(s):

Material type: Text

TextEdition: Fifteenth edition / Global editionDescription: 402 pages plus other 12+12 pages : color illustrations ; 25 cmISBN:

9781292227290 (paperback)
129222729x (paperback)
9781292227283
1292227281

Subject(s):

DDC classification:

658.4012 23

Other classification:

658.4012

Summary: For courses in strategic management and business policy. This package includes Pearson MyLab Management. Utilize a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on global strategy. This package includes Pearson MyLabTM Management, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson rep for more information

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.4012 WHE-C (Browse shelf(Opens below))	Available		10001000060049

Total holds: 0

For courses in strategic management and business policy. This package includes Pearson MyLab Management. Utilize a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on global strategy. This package includes Pearson MyLabTM Management, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson rep for more information

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